Andy Lavelle - VP of Growth & AI Strategy

Growth marketing leader with 15+ years scaling B2B companies through demand generation, marketing operations, and strategic AI implementation. Proven track record of building high-performing teams and driving measurable revenue growth.

Experience Simplified overview — view full experience on LinkedIn

VP of Growth & AI Strategy Oct 2025 - Present

Zerocater

Leading growth initiatives and AI strategy for the company's next phase of expansion. Built initial MVP for our new flagship product, CaterAi.

Senior Director of Demand Generation (Return To Office Rehire) 2021 - 2025

Zerocater

Rebuilt the Marketing, Event Sales, and Inbound Sales teams. Drove demand gen efforts nationwide as companies returned to office.

Director of Demand Generation (COVID Pivot) 2020 - 2021

Ten Spot

Built all marketing/sales processes, tech stacks, and reporting. Led full website redesign and significantly grew pipeline and revenue.

Director of Demand Generation 2015 - 2020

Zerocater

Launched and scaled SEM/PPC nationwide to become #1 pipeline generator. Built marketing operations, reporting, and Inbound SDR team from scratch.

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Director of Online Operations 2008 - 2015

Campus Special (acquired by Chegg)

Grew a division from $0 to $5M in sales. Trained 2,500+ students across 500 universities. Managed acquisition transition to Chegg.